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Cognitive

Biases, perception, memory, reasoning, and self-monitoring. This page currently lists 7 models.

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The tendency to rely heavily on the first piece of information encountered (the "anchor") when making decisions or estimates — subsequent judgments adjust from the anchor but rarely far enough.

Origin: Amos Tversky & Daniel Kahneman, 1974

judgment numbers negotiation estimation first-impression

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Judging the likelihood of an event based on how easily an example comes to mind — rather than actual statistical frequency.

Origin: Amos Tversky & Daniel Kahneman, 1973

memory probability risk judgment shortcut

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The mental discomfort experienced when holding two contradictory beliefs, values, or behaviors simultaneously — driving the mind to resolve the tension by changing one of them.

Origin: Leon Festinger, 1957

belief conflict rationalization motivation consistency

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The tendency to search for, interpret, and recall information in a way that confirms one's pre-existing beliefs while ignoring contradicting evidence.

Origin: Peter Wason, 1960

belief perception search reasoning information

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People with low competence in a domain overestimate their ability, while highly competent people underestimate theirs — because the skills needed to evaluate performance are the same skills required to perform.

Origin: David Dunning & Justin Kruger, 1999

competence confidence metacognition learning self-assessment

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The halo effect occurs when one positive trait or impression causes people to assume unrelated positive qualities, distorting overall judgment.

Origin: Edward Thorndike, 1920

perception judgment bias reputation generalization

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Thinking about one's own thinking — the ability to monitor, evaluate, and regulate cognitive processes, leading to more accurate self-assessment and better learning outcomes.

Origin: John Flavell, 1976

self-awareness learning thinking regulation accuracy